Fullerton College Communications Department

BROADCAST ADVERTISING SALES CERTIFICATE

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The Broadcast Advertising Sales Certificate Program provides the background and skills needed for an entry-level position in Broadcast Sales. A total of 32 units must be completed of which 24 units are in required courses. An additional 3 units of restricted courses and at least 5 units of recommended electives must be chosen from the lists below. A minimum grade of "C" is required in each course taken. A student may earn one or more endorsements on the certificate by completing the suggested endorsement criteria.

REQUIRED COURSES (24 units)

JOUR 140 Public Relations and Publicity (3)
MKT   103 Principles of Advertising (3)
MKT   208 Principles of Selling (3)
R-TV  118 Introduction to Broadcasting (3)
R-TV  122 Broadcast Audio Operation (3)
R-TV  124 Broadcast Advertising Sales (3)
R-TV  128 Broadcast Copy Writing (3)
R-TV  130 Broadcast Audio Production (3)

RESTRICTED ELECTIVES (3 units)

R-TV  135 Radio Announcing (3)
R-TV  150 Basic Television Studio Operations (3)
R-TV  235ABCD On-Air Radio Broadcasting (3)

RECOMMEND ELECTIVES (5 units)

R-TV  20 Business of Corporate Video (2)
R-TV  123 Radio Music Programming (2)
R-TV  135 Radio Announcing (3)
R-TV  150 Basic Television Studio Operations (3)
R-TV  235ABCD On-Air Radio Broadcasting (3) (Level B)
R-TV  290ABCD Career Advancement/Internship in Radio/Television (2-4)
MKT  222 Principles of Marketing (3)
WP    20ABCD Word Processing (Word for Windows -   Beginning) (1.5)

ENDORSEMENTS: RADIO SALES (5 units)

R-TV  235ABCD On-Air Radio Broadcasting (3)
R-TV 123 Radio Music Programming (2)

ENDORSEMENTS: TV/CABLE SALES (6 units)

R-TV 120 Media Aesthetics (3)
R-TV 150 Basic Television Studio Operations (3)

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